Drive Tons of Traffic to Your New Product the Right Way

Some people who try to break into the world of online marketing walk away millionaires. Others try their best and invest lots of money trying to launch a new product or business, but seem to fail time after time. Wouldn’t your rather belong to the successful group? The question is: what is the secret of those who are most successful at online ventures? The answer is more straightforward than you might think. It’s all about having a access to a huge audience. Millions and millions of people know when these people launch a new product thanks to the super affiliate networks that they belong to. Other marketers promote them, and they promote other marketers, building a loop that has incredible profit potential.

The trouble is that it is really tough for a online startup to get a foot in the door with these super affiliates. Since most people who are just starting out have no audience to speak of, it’s really difficult to convince a super affiliate to accept them into the network. They simply don’t have anything to offer that the super affiliate needs… or do they?

The first thing you have to understand is that this is not a situation where quantity is greater than quality. To wit, if you constantly bombard super affiliates with lame offers than you’ll get turned down time after time, and they won’t want to hear from you again. You’re going to need to have a quality product. This can easily be attained by going to a site such as Elance, GetAFreelancer, or Guru. When you have a good product, it’s time to pitch your offer to the big boys.

More than likely, most will probably just ignore you if you’re an unknown. Either way, what you need to convey is what your joint venture will go to help out your partner, along with the potential to join up with you for your next product (since this one will be so popular you’ll have more money to put into the next project). One important thing to remember is…be persistent. If you don’t receive an answer, keep trying to get in touch. If they say they’re not interested, fine…ask them why that is. Don’t pester them, but make sure that they take notice. One of them will eventually want to talk more about your product. Once they’ve accepted your pitch, then any new product you want to sell will have an audience of millions.

Really, Really Complex Products: Is PLM Software The Solution?

There are a lot of products out there that need product managers. However, there is a special class of products that needs a special type of product manager – the really, really complex product. These things have too many parts and subsystems for any one person to keep straight. Maybe it’s time to bring in the big guns: Product Life-Cycle management software?

What The Heck Is A PLM Package?

Remember those big ERP software packages that every company seemed to be running around and installing in the 90?s? Well guess what, a PLM package is sorta the same thing, but it’s focuses on managing really big products. The purpose of installing and using a PLM system is to allow a product manager to manage just about every part of his / her product’s life-cycle. This starts with the concept / design phase, goes to manufacturing, into maintenance and (depending on the product) may even include managing its eventual disposal. Generally speaking, PLM packages contain three separate components that are designed to automate the development and eventual production of products:

A CAD system that allows the product to be designed in detail. This allows each of the components that makes up the product to be inventoried and tracked.
A digital manufacturing system which allows your firm to simulate how they are actually going to manufacture the product (it’s a lot less expensive to simulate first, and then build-out the factory second)
A Product Management Data System (PDMA) which provides you with a single place to put everything associated with your product: CAD drawings, parts lists, specifications, etc.
So What’s Wrong With PLM Solutions?

I can almost hear the little gears in your Product Manager head clicking as you come to the conclusion that one of these really expensive PLM systems is exactly what you need your company to get their hands one. Hold on a minute. It turns out that, as with everything else in life, a PLM solution is not the silver bullet solution that you might initially think that it is. It turns out that there are three main problems that can pop up when you use one of these systems:

Software Compatibility: this is a tricky issue that can show up and bite you at any time. If one half of your team designs your blue widget using v3 of the PLM CAD program and the other uses v4, there’s a good chance that the two parts won’t fit together. This is the problem that caused Airbus’ A380 superjumbo airplane to be delayed for two years.
Missed Errors: since the PLM system allows you to live in a virtual world, product managers stop creating real products for testing. This means that errors in design can be missed that won’t be caught until manufacturing has already started.
Bad Data: the ability to maintain a data warehouse that is both current and accurate and which does not contain any bad data can easily turn into a full-time job.
What All Of This Means For You

Every product manager would like to have a dedicated assistant. When you are responsible for a very complex product, this becomes an even greater desire. Sadly such assistants are few and far between. However, the good news is that PLM software packages can provide you with a lot of what you are looking for. However, these sophisticated product management tools come with their own set of challenges. Issues such as software compatibility, testing products, and the scourge of bad data can interfere with the successful launch of a new product.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.