Product Managers Need To Know Who Their Internal Customers Are

Product launches are one of the most difficult things that product managers are called on to do. The reason that they are so difficult to do well is because no matter how detailed of a product development definition you’ve created, there are still a large number of moving parts that are involved. It can be very easy to focus on the target customers who you are hoping will select your product. However, it turns out that there are even more types of customers that you should be worrying about: internal customers.

Sales

Let’s face it: your product will never be a success if the sales team does not go out and sell it. What this means for you as a product manager is that you need to make sure that you take the time to communicate with your sales teams long before the product get launched. Get this right and you’ll have an important addition to your product manager resume.

This is an area where you need to make sure that you are not guessing. What does your sales team really need from you? You could end up creating all sorts of presentations and brochures for them; however, if this is not the way that they sell your product then your time will have been wasted.

Instead, you need to have a talk with sales. Find out how they expect that they will be selling your product. If it’s possible to do so, go out with them and shadow them as they visit customers. Discover what customers want to know about your products and then equip your sales teams to provide it to them.

Support

Right after support, the next internal department that is going to contribute the most to the success of your product will be your support team. Once the product has been sold, these are the people that will be getting the calls directly from the customer in order to get answers to questions and to get issues resolved.

One of the most important things that a product manager can do is to make sure that the support team has plenty of advance notice about a new product. You need to ensure that there will be no surprises. They need to know what the product does and any limitations that you know about before it goes out the door.

In addition to making sure that your support team knows what is going on, you need to make sure that you’ve reserved enough time for them to get trained on your product. You want them to be intimate with how the product works before they get the first call from a customer about your product.

Finance

One department that many product managers forget to think about as an important internal customer is the finance department. This is a mistake. The finance department helped your product to get off the ground, it’s now critical that you keep them in the loop as the product is launched.

One area that will have the interest of the finance department has to do with the decisions that you make during the product launch regarding pricing. The initial pricing of the product, the proposed discounts, and the actual discounts will all have an impact on the company’s bottom line.

Before, during, and after the product launch you need to be working with your finance department. The two of you will have to be watching your profit targets, and the product costs so that you can ensure that your product will be profitable.

What All Of This Means For You

There is no one thing that will make a new product a success. Ultimately it comes down to a number of different, but interconnected, items. All too often a product manager can focus on the customers who will be buying the product and forget about the internal customers whose support is needed in order to make the product a success. Working closely with these internal teams should be a part of every product manager job description.

There are many different internal groups who make up your internal customers. The sales teams are among the most important. You need to work closely with them to understand what they need from you and to provide them with it. The support teams will have the most contact with customers who purchase your product. Make sure that they know what the plan for launching the product is. Finally, your finance team is not always considered when launching a product, but they can be key to making sure that you have any additional funding that you need and supporting your next product launch.

No, being a product manager is not an easy job. However, understanding all of the various parties from whom you need support in order for your product to be a success is a key step in being a successful product manager. Make sure that you take the time to meet the needs of your internal customers and they’ll be willing to help you to make your next product launch a success.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.

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