Full Color Prints That You Can Use to Advertise New Products

Advertising is one of the factors propel a new product as the top player in the market. Although not the sole element to make the commodity a successful production venture, it can make a significant difference in its sales record. One of the most commonly utilized media for advertising are full color prints. They not only offer vivid images but affordable visuals, as well.

There are several full color prints to choose from. They come in different sizes, different page numbers and at different costs.

1. One-sheet ads

These are the least expensive of the selection. These are one-sheet, two-page ads that include postcards, flyers and brochures.

Postcards, albeit the smallest of the three, are a popular choice partly due to the offered resilience of its thick paper material, and its small size. It is now used a lot for direct mailing campaigns.

Flyers and brochures are pretty much the same in terms of stock type but they are easy to distinguish due to their difference in size and folding. Flyers are the smaller ones and are not folded. Brochures, on the other hand, are usually folded into several flaps. The appeal of brochures can be enhanced with the type of fold used, some of which include gate fold and accordion fold.

Since they have bigger spaces and are divided into compartments, brochures can contain more information than flyers and postcards.

2. Multiple page ads

These include newsletters and catalogs. Newsletters are a good way to showcase news, product launches, updates and other fresh information. As for catalogs, they are used for disseminating comprehensive information about the product, even about the company profile and other related and relevant data.

Calendars are also an avenue to advertise but they serve the primary function of date registries rather than materials for advertising.

3. Large format ads

There are a number of options for large visuals: those that are suitable for outdoor use, and those that are ideal for indoor areas.

For store and establishment interiors, images the size of movie posters are frequently employed since they provide wide and crisp visuals. Some posters are coated with aqueous solutions that give off a light sheen on the surface of the stock used, while some are inks are ultraviolet (UV) coated. UV cured posters have intense luster on the surface, and they have water- and fade- resistant prints. Caution should be taken when opting for UV coated posters since when exposed to spotlights and other very bright light sources, the surface reflects the light so the images cannot be seen properly.

Options for outdoor ad materials include billboards and vinyl banners. Billboards are those very big ads that you see by the road side. These have the advantage of visibility and appeal. Banners are the smaller and cheaper version of billboards. These are posted with the aid of grommets to which strings are attached.

Both are made of vinyl, a durable and flexible synthetic material that does not easily tear and are waterproof.

Other outdoor ads include adhesive posters which easily stick to smooth and flat surfaces. There are also window clings which adhere to glass statically. Both materials can be removed and replaced.

Full color prints are a practical choice for advertising since they have a host of options for stock types and also have a range of price choices to suit your budget.

Really, Really Complex Products: Is PLM Software The Solution?

There are a lot of products out there that need product managers. However, there is a special class of products that needs a special type of product manager – the really, really complex product. These things have too many parts and subsystems for any one person to keep straight. Maybe it’s time to bring in the big guns: Product Life-Cycle management software?

What The Heck Is A PLM Package?

Remember those big ERP software packages that every company seemed to be running around and installing in the 90?s? Well guess what, a PLM package is sorta the same thing, but it’s focuses on managing really big products. The purpose of installing and using a PLM system is to allow a product manager to manage just about every part of his / her product’s life-cycle. This starts with the concept / design phase, goes to manufacturing, into maintenance and (depending on the product) may even include managing its eventual disposal. Generally speaking, PLM packages contain three separate components that are designed to automate the development and eventual production of products:

A CAD system that allows the product to be designed in detail. This allows each of the components that makes up the product to be inventoried and tracked.
A digital manufacturing system which allows your firm to simulate how they are actually going to manufacture the product (it’s a lot less expensive to simulate first, and then build-out the factory second)
A Product Management Data System (PDMA) which provides you with a single place to put everything associated with your product: CAD drawings, parts lists, specifications, etc.
So What’s Wrong With PLM Solutions?

I can almost hear the little gears in your Product Manager head clicking as you come to the conclusion that one of these really expensive PLM systems is exactly what you need your company to get their hands one. Hold on a minute. It turns out that, as with everything else in life, a PLM solution is not the silver bullet solution that you might initially think that it is. It turns out that there are three main problems that can pop up when you use one of these systems:

Software Compatibility: this is a tricky issue that can show up and bite you at any time. If one half of your team designs your blue widget using v3 of the PLM CAD program and the other uses v4, there’s a good chance that the two parts won’t fit together. This is the problem that caused Airbus’ A380 superjumbo airplane to be delayed for two years.
Missed Errors: since the PLM system allows you to live in a virtual world, product managers stop creating real products for testing. This means that errors in design can be missed that won’t be caught until manufacturing has already started.
Bad Data: the ability to maintain a data warehouse that is both current and accurate and which does not contain any bad data can easily turn into a full-time job.
What All Of This Means For You

Every product manager would like to have a dedicated assistant. When you are responsible for a very complex product, this becomes an even greater desire. Sadly such assistants are few and far between. However, the good news is that PLM software packages can provide you with a lot of what you are looking for. However, these sophisticated product management tools come with their own set of challenges. Issues such as software compatibility, testing products, and the scourge of bad data can interfere with the successful launch of a new product.

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